In this week’s episode, Jenny chats with marketing guru Kelsey Reidl about how to organically grow your business through experiential marketing and solution-based lead generation. Kelsey shares her journey of how she became a top-ranked business coach and gives us proven, easy to implement strategies that can be put into action immediately to start seeing results right away. Avoid the ads, connect with your community, and learn how to sell a solution instead of a product all while staying loyal to your goals and your brand. Kelsey gives us some inside scoop on how to utilize organic marketing to your advantage. If you are a fitness pro looking to score your first, or next 5 clients – You won’t want to miss this one!
Strategies to Attract Clients:
- BOOST THE VALUE: Create a problem bigger than your price and be sure to communicate how you solve that problem with a strong promise, a guarantee, a time constraint, and with ease
- HOST CONNECTION CALLS: Reach out to people who might be your Dream Clients, and ask them if you can spend 10 minutes asking them a few question related to your offer
- TRACK YOUR LEADS: Implement some sort of Leads List where you track Name, Email, and Last Point of Connection. Revisit this list 1x weekly.
- HOST YOUR VERSION OF ‘HELL WEEK’ – Launch a multi-day challenge to rally the community towards a common goal
- SEND INVITATIONS – Don’t be afraid to invite your prospective clients to start working with you. No invite = no sale.
- THE ALMANAC OF RELEVANCE – What type of content can you create that is relevant to your Dream Client? How can you reposition your offer to align with what’s going on in the world?
Kelsey Reidl Bio:
Kelsey Reidl is a Business and Marketing Coach, with a special interest in Social Media Growth, Authentic Relationship-Building, and Experiential Marketing.
She is the Founder and Chief Visionary Officer of Visionary, Inc. which is the company she founded in 2016 to help aspiring and current business owners to feel confident in their business acumen, to grow their online presence and to work with more dream clients.
Kelsey is also the host of the Visionary Life Podcast, a Top Canadian Business and Entrepreneurship podcast and she is also the founder of The Visionary Method™ which is a 7-step system that helps new business owners grow from Zero to $50,000 in annual revenue, even if they’ve never launched a business before.
Kelsey has also spent time working with some of Canada’s Top Health Food Companies and a variety of small to medium sized businesses as their Marketing Strategist.
Kelsey’s mission is to inspire her audience to ‘live their most visionary life’ which is the life that brings them happiness, joy and fulfillment every single day.
When she’s not creating content for her ‘Visionaries’, Kelsey can be found adventuring on her Mountain Bike or Gravel Bike, Paddle boarding down the river in her backyard, or traveling the world with her Husband in search of the best coffee shops and craziest adventures (jumping through Swiss Canyons and snowboarding the Alps are some of her favorite memories, to date)
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